PPC Online Marketing Specialist

Key responsibilities:

  • Build out comprehensive campaign structure across multiple accounts and platforms
  • Duplicate special campaign management techniques across multiple campaigns
  • Review keyword lists to eliminate wasteful spend and suggested opportunities to drive new traffic
  • Monitor, revise, and optimize campaign elements based on provided reports
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising campaign strategy
  • Communicate on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

Qualifications and Skills:

  • An excellent command of the English language
  • Basic understanding of ecommerce
  • General analytical and problem-solving skills
  • Attention to detail
  • Organizational skills
  • Ability to work independently
  • Strong team player with interpersonal and communication skills

The following would garner preference but certainly isn’t required:

  • Knowledge of Google AdWords, Bing Ads or similar PPC platforms
  • Experience with Google Analytics
  • Other program experience such as LinkedIn Advertising, AdRoll Remarketing, et al.