PPC Online Marketing Specialist

Key areas of responsibility:

  • Create, categorize and refine keyword lists to create comprehensive campaigns that drive qualified visitors to client sites
  • Implement successful bidding and effective keyword management strategies including remarketing and shopping campaigns
  • Continually monitor, revise, and optimize ad text as necessary
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising campaign strategy
  • Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

Qualifications and Skills:

  • Strong knowledge of ecommerce principles and an excellent command of the English language
  • Analytical and problem-solving skills to identify PPC advertising pain points and generate cost effective solutions
  • Demonstrated Proficiency with Microsoft Office Suite – especially Excel
  • Extreme attention to detail and outstanding organization skills and the ability to get things done
  • Ability to work independently, under pressure and meet deadlines
  • Strong team player with excellent interpersonal and communication skills

Preferences:

  • Google AdWords, Bing Ads or similar certification
  • Knowledge of and experience with Google Analytics
  • Other programs such as LinkedIn Advertising, AdRoll Remarketing, and more will be part of this position