Our client, a global online retailer, came to Cresca with a desire to build upon an already established brand portfolio with a goal of doubling revenues by 2020. With increasing competition in the marketplace, this multi-brand omni-channel online retailer enlisted Cresca to create an effective brand-led strategy to expand its reach in the US market and extend its reach across Europe and Asia.
The Cresca Team conducted a comprehensive market assessment and developed a plan based on consumer needs, online shopping habits and brand perceptions. After extensive executive interviews and a thorough review of analytics data, Cresca recommended a realignment of the client’s brand portfolio that focused on fewer, stronger core brands. Using the information obtained during our market research phase we identified numerous growth opportunities, implemented the most successful ones and demonstrated their effect on future goals.
With streamlined portfolio recommendations and a targeted market expansion strategy in place, the client's vision for the future is clear. The client has seen annual revenues increase and continues to rely on Cresca for the day-to-day management of numerous elements of its ecommerce operations.